PPC, SEM—What’s All The Buzz About?
We can help you better understand how these two work to improve your online presence.
The digital marketing tides are shifting and many businesses are looking for fast and effective ways to position themselves in front of high-converting customers. Increase your visibility and get immediate results with the best search engine marketing services in Sydney.
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximise your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Social media platforms used to allow businesses to reach millions of prospects worldwide. Over time, social media giants have started launching policies that require advertisers to pay more to get their content in front of their ideal audience.
This becomes an issue because not all businesses have the capacity and resources to launch and support campaigns at scale.
And that’s why you need Google Pay Per Click campaigns to bridge the gap with your audience.
SEM is easy to implement. No Ordinary formulates and implements the best possible SEM strategy well-suited for your business scenario, which will help you drive trackable results.
PPC advertising highlights the precise success of a campaign. It provides measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. With the in-depth analysis, you can see how to constantly optimise the results.
Marketers can precisely target the advertising to the relevant audience. You can also determine where, when, and how the advertising will be displayed. Every ad is targeted according to demographics, user interests, and buying behaviour.
PPC ads are more likely to convert a visitor into a customer. It shows the brand at the top of the SEO results, so the chances are even higher that a visitor will click on it. PPC generates rapid results. It puts the brand in front of the buyer to generate fast revenues.
PPC campaigns offer instant results, while SEO ensures long-term and gradual results.
As a brand, you need BOTH!
Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits.
Looking to improve your SEO performance?
No matter if you own a local brick-and-mortar store, or a large enterprise, SEM & PPC should be part of your digital marketing strategy.
Our PPC consultants begin the implementation by setting up goals for your business. We discuss your requirements and advise the best possible strategy. We also make sure that your account setup is complete.
A strategy gets clarity after a competitor's research. Our Google PPC experts look for competitors, analyse their market position and assess the performance of their ads as per the niche. We also identify top keywords to be integrated into your ads
Once we’ve identified your target keywords, our PPC experts set up ads and direct them to optimised landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
We track and evaluate your performance metrics, including click-through rate (CTR), Quality Score, search impression share, top-of-page rate and cost per conversion. The analytics results allow us to constantly optimise your campaign for higher conversions.