PPC, SEM—What’s All The Buzz About?

We can help you better understand how these two work to improve your online presence.

The digital marketing tides are shifting and many businesses are looking for fast and effective ways to position themselves in front of high-converting customers. Increase your visibility and get immediate results with the best search engine marketing services in Sydney.

Make the Right Decisions for Your Brand With PPC Marketing

Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximise your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.

Social Media has evolved, and the challenges have as well!

Social media platforms used to allow businesses to reach millions of prospects worldwide. Over time, social media giants have started launching policies that require advertisers to pay more to get their content in front of their ideal audience. 

This becomes an issue because not all businesses have the capacity and resources to launch and support campaigns at scale.

And that’s why you need Google Pay Per Click campaigns to bridge the gap with your audience.

Easy and quick to implement

SEM is easy to implement. No Ordinary formulates and implements the best possible SEM strategy well-suited for your business scenario, which will help you drive trackable results


PPC advertising highlights the precise success of a campaign. It provides measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. With the in-depth analysis, you can see how to constantly optimise the results. 

Targeted and Controlled Advertising 

Marketers can precisely target the advertising to the relevant audience. You can also determine where, when, and how the advertising will be displayed. Every ad is targeted according to demographics, user interests, and buying behaviour. 

High Conversion Rate 

PPC ads are more likely to convert a visitor into a customer. It shows the brand at the top of the SEO results, so the chances are even higher that a visitor will click on it. PPC generates rapid results. It puts the brand in front of the buyer to generate fast revenues.

Grow Your Business The ‘No Ordinary’ Way!

Remarketing Ads

Our PPC services help you re-target the ads to your existing customers who have already visited your website. It’s one of the best ways to reach high-converting customers and double your turnovers.
So what’s there not to like?

Keywords Research and Analysis

Our PPC specialists use advanced keyword research tools to identify high-performing search terms and eliminate negative keywords that are not effective for your business.

Google Shopping Ads

Got an e-commerce store? It’s about time you think about Shopping Ads
Such ads allow prospects to view the products and prices on Google SERP before they even click on anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads.

Quality Score

Our search engine marketing specialists optimise your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your search ads' quality and relevance.
So, the higher the quality score, the better will be your ad ranking, and the lower will be your Cost Per Click (CPC).

Make the Right Decisions for Your Brand With PPC Marketing

PPC campaigns offer instant results, while SEO ensures long-term and gradual results.

As a brand, you need BOTH! 

Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. 

Looking to improve your SEO performance?

Here’s How To Start With Us

No matter if you own a local brick-and-mortar store, or a large enterprise, SEM & PPC should be part of your digital marketing strategy.

Begin with Consultation

Our PPC consultants begin the implementation by setting up goals for your business. We discuss your requirements and advise the best possible strategy. We also make sure that your account setup is complete.

Competitor & Keyword Research

A strategy gets clarity after a competitor's research. Our Google PPC experts look for competitors, analyse their market position and assess the performance of their ads as per the niche. We also identify top keywords to be integrated into your ads

Ad Setup

Once we’ve identified your target keywords, our PPC experts set up ads and direct them to optimised landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.

Monitoring & Optimisation

We track and evaluate your performance metrics, including click-through rate (CTR), Quality Score, search impression share, top-of-page rate and cost per conversion. The analytics results allow us to constantly optimise your campaign for higher conversions.