Service
Answer Engine Optimisation (AEO)
Your Customers Are Asking AI Before They Ask Google.
More and more buying journeys now begin inside an assistant. Someone asks ChatGPT, Perplexity, Copilot or Google’s AI Overviews a question, gets a synthesised answer back, and never opens a results page at all.
Answer Engine Optimisation is how you make sure that when an assistant answers a question in your category, it is your business being quoted, not your competitor.
Search Didn’t Disappear. It Changed Shape.
Traditional SEO gets you ranked. AEO gets you quoted. You need both, and they are not the same job.
Visibility Without A Click
Answer engines summarise rather than list. If your content is not structured so a model can extract and attribute it, you are invisible inside that answer, even when you rank perfectly well in classic search.
Being The Cited Source
Assistants name the sources behind their answers. Being one of those named sources puts your brand in front of a buyer at the exact moment they are forming an opinion, with none of the resistance an ad meets.
Answering The Real Question
People type fragments into search boxes, but they ask assistants whole questions. We map the questions your buyers genuinely ask and make sure you have a clear, quotable answer to each one.
Trust You Can Borrow
A recommendation inside an AI answer carries the assistant’s authority with it. It reads as advice rather than advertising, and buyers treat it that way.
How We Make You Quotable
AI Visibility Audit
We test how today’s assistants describe your business, your category and your competitors, so we know exactly where you stand before changing anything.
Entity Clarity
Answer engines reason about entities, not just pages. We make sure your brand, your people, your services and your locations are described consistently everywhere a model might look.
Structured Data & Schema
Schema markup tells a machine what your content actually means. We implement and validate the right structured data so your pages can be parsed, understood and attributed correctly.
Answer-First Content
We restructure and write content so the answer arrives first and the supporting detail follows: the shape assistants extract from most reliably.
Authority & Citations
Models lean on sources they see corroborated elsewhere. We build the mentions, profiles and references that make your business look like a reliable authority rather than an unknown.
Tracking What AI Says
We monitor how assistants answer your priority questions over time, so you can watch visibility move instead of guessing at it.
The Process
Here’s How To Start With Us
AEO works alongside your existing SEO, not instead of it. Here’s the path we take:
- 1
Begin With An AI Visibility Audit
We run your priority questions through the major assistants and record what they say, who they cite, and where you are missing altogether.
- 2
Fix The Foundations
Entity consistency, schema markup and technical fundamentals come first. Without these, nothing downstream gets read correctly.
- 3
Build Answer-First Content
We write and restructure the pages that answer your buyers’ real questions, with the clarity and structure an assistant can lift from directly.
- 4
Measure, Then Iterate
Answer engines change constantly. We re-test on a schedule, report what moved, and adjust as models and their preferred sources shift.
Get Quoted Where Your Buyers Are Already Asking
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