PPC, SEM—What’s All The Buzz About?
We can help you better understand how these two work to improve your online presence.
The digital marketing tides are shifting and many businesses are looking for fast and effective ways to position themselves in front of high-converting customers. Increase your visibility and get immediate results with the best search engine marketing services in Sydney.
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximise your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Social media platforms used to allow businesses to reach millions of prospects worldwide. Over time, social media giants have started launching policies that require advertisers to pay more to get their content in front of their ideal audience.
This becomes an issue because not all businesses have the capacity and resources to launch and support campaigns at scale.
And that’s why you need Google Pay Per Click campaigns to bridge the gap with your audience.
SEM is easy to implement. No Ordinary formulates and implements the best possible SEM strategy well-suited for your business scenario, which will help you drive trackable results.
PPC advertising highlights the precise success of a campaign. It provides measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. With the in-depth analysis, you can see how to constantly optimise the results.
Marketers can precisely target the advertising to the relevant audience. You can also determine where, when, and how the advertising will be displayed. Every ad is targeted according to demographics, user interests, and buying behaviour.
PPC ads are more likely to convert a visitor into a customer. It shows the brand at the top of the SEO results, so the chances are even higher that a visitor will click on it. PPC generates rapid results. It puts the brand in front of the buyer to generate fast revenues.
Our PPC services help you re-target the ads to your existing customers who have already visited your website. It’s one of the best ways to reach high-converting customers and double your turnovers.
So what’s there not to like?
Our PPC specialists use advanced keyword research tools to identify high-performing search terms and eliminate negative keywords that are not effective for your business.
Got an e-commerce store? It’s about time you think about Shopping Ads
Such ads allow prospects to view the products and prices on Google SERP before they even click on anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads.
Our search engine marketing specialists optimise your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your search ads' quality and relevance.
So, the higher the quality score, the better will be your ad ranking, and the lower will be your Cost Per Click (CPC).
PPC campaigns offer instant results, while SEO ensures long-term and gradual results.
As a brand, you need BOTH!
Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits.
Looking to improve your SEO performance?
No matter if you own a local brick-and-mortar store, or a large enterprise, SEM & PPC should be part of your digital marketing strategy.
We are dedicated to powering growth for your business and providing consistent, measurable marketing efforts with data-driven strategies so you can focus on running your business.
