Influencer Marketing

We Design Experiences, Not Just Campaigns

Establishing market longevity means connecting with your target market on an emotional level. Modern-day consumers feel attracted to brands that they feel a connection with.

Here at No Ordinary, we forge and foster these connections by creating immersive experiences that engage your target audience and develop positive associations with your brand.

Why Is Influencer Marketing Important For Your Business?

High-octane campaigns require fully customised and disruptive strategies to cut through all the noise.

You Can’t Miss This Out

The numbers don’t lie: influencer marketing is on the rise. In 2021 alone, the influencer market grew 42% — from $9.7 billion to $13.8 billion, and will continue to grow in the coming years.

Hundreds of businesses are using influencer marketing as an effective strategy to build brand awareness. So, how can you miss this golden opportunity for marketing

Build Credibility and Trust

Consumers are constantly bombarded by ads. Now, they want to hear from real people with real stories they can trust.

Influencers build credibility and trust among their followers. Since they already have a great following, it helps businesses to promote through them. They advertise the product without directly promoting them; the best part is that a large audience is influenced by it. 

Long-Term Win-Win Partnerships

A long-term partnership with an influencer leads to increased sales and a positive brand image. Influencers serve up a receptive audience ready to buy, thanks to their credibility, resulting in higher conversions with each recommendation.

Drive Purchase Decisions

Consumers tend to trust honest reviews by influencers who have built a loyal fan community, and potentially loyal customers for your business.

Increased Sales

People love to purchase the products their favourite influencer recommended. With their sizable audience, influencers can easily amplify your brand and glide their followers towards the end of your sales funnel.

Want To Know How To Launch A Successful Influencer Marketing Campaign?

We can help you!

From conceptualisation to execution, the team at our influencer marketing agency in Sydney develops campaigns that connect with your target audience and engage influencers to increase credibility.

No Ordinary creates diverse, innovative, and powerful influencer experiences that go beyond industry norms in order to amplify your brand’s story at scale. We manage every step of the process with your business objectives as the driving force behind everything we do.

Influencer Selection

We select influencers who will pair well with your brand’s objectives. Our influencer marketing hub follows an extensive, manual selection and validation process that extends beyond the parameters of popular databases.
Our marketing experts at No Ordinary look for the following factors of the listed influencers:

  • Demographics research
  • Audience
  • Number of followers
  • Content
  • Niche
  • Social media activity

Creative Development

We reach out to relevant influencers and share business objectives, the number of promotional posts or videos, how and when they will promote it, and what medium will be used for promotional purposes.

In stories, posts, and videos, we make sure to include a variety of content, including:

  • Demographics research
  • Sponsored Content
  • Reviews
  • Competitions and Giveaways
  • Product and Content Collaborations
  • Seasonal Promotions

Campaign Execution

Our team manages the campaign from start to finish, constantly communicating with the influencers to uphold the highest quality in their postings. Also, we make sure that our clients receive key deliverable updates every step of the way.

Performance Evaluation

Our project analytics are designed around client objectives, delivering the insights that matter - including EMV, Sentiment, and Conversion Tracking.